Apple’s Supply Chain Management Essay

AbstractThe publisher explores orchard apple tree and its past, background, score homage, problems, dec credit line of mathematical product, and suggested solutions. orchard apple tree was started on April 1, 1976. It was ceremonious by three dressforce Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 10, 2006, orchard apple tree unleashd the MacBook Pro and iMac which was the showtime orchard apple tree computer to use Intels nubble Duo CPU. apples clients aviate in from all everywhere the orbit to see the opening of products and stores. They level off propose let onside the stores. Their fan shank is because they shake up a good product. non so much the hurt because you put up basically get the same product at a lower price form cardinal of apples competitors.The problems that orchard apple tree is having is getting their product to the customer on time. Which m all say is the takings of bad supply chain management. The paper goes everyplace how th ey got to the problems that they are having and some solutions to those problems.Keywords Monopsony, smirch Loyalty apples try Chain ManagementBackgroundApple is a very big union, and is a company that every genius knows. Apple was started on April 1, 1976. It was established by three men Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 3, 1977, Apple was incorporated without Wayne he change his shares back to Jobs and Wozniak for $800. A multimillionaire delivered the essential crinkle knowledge and funding for the in sight of Apple. By the end of the 1970s Apple brace a good sized module of b another(prenominal) computer instaurationers and a return line. The Macintosh was made healthful-known by the 1.5 million dollar commercial 1984 released on the third quarter of Super curlicue XVIII on January 22, 1984.The Macintosh at first sold well, but it currently wi at that placed off because of the high prices and hold in choice of software titles. The Macintosh tak e-away was presented in 1989 and was designed like a desktop and weighed 17 pounds. In 1998, Apples iMac was introduced by a design team that was led by Jonathan Ive and he was also the man who designed the iPod and the iPhone. Apples sales improved from that moment. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intels Core Duo CPU (Lashinsky, 2011.)On January 17, 2011 Jobs announced in a memo that he would take a medical take leave for an indefinite period. It has been said that because of Apples effective supply chain the company operates as a monopsony, which where one purchaser has many sellers. Brand Loyalty Apples brand loyalty from customers runs difficult in its consumers. It is very unusual for any product to have the kind of brand loyalty that Apple does. Apple come in opening can draw crowds of thousands with lot waiting in line as much as a daylight before the event. People also fly in from all over the world to see the opening of products and stores. Some deal say that it is the marketing and advertising is the discernment that draws the kind of loyalty that Apple has. The loyalty of the customers goes as far as when heap are waiting in line some of the fans use the opportunity to propose marriage. ProblemsAfter Jobs announced his medical leave, he appointed Tim Cook to his job. Tim Cook was the hirer operating officer. He was the person who over saw the supply chain. When he fictive Jobs position he took on to a greater extent work than he was used to. and then his work started to decline, he stopped focussing on the supply chain and started work on the advances of technology (Spence, 2012.)Decline of cropAfter the death of Steve Jobs, the company bloodline declined because of the products. There was problems with the tape drive of the iPhone 5 because there was not enough made. When the iPad Minies reached the customers, they sold out in time for the press released. much over when more than orders came in for the iPad Minis the customers experienced protracted wait time. This tycoon have been receivable to the supply chain not operative properly. Also the iPad Minis release date has been pushed pack. When Apple made the promises of an October event and missed the date. The other things that has been un-Apple-like was Siri, it was not the way that Steve Jobs would have care it to be. He wanted it to be systematically amazing and it is not it had to be annoying with an update. The Maps app in iOS6 lead to the discharge of ii Apple employees and a public self-justification from Cook (Maisto, 2012.)ConclusionThe conclusion to closely of the Apple consumers would be to work more on their supply chain. Working at hand(predicate) with their suppliers result help with the overall product. It might be a faster shipping or faster assembly. But one thing is certain about functional closer with their suppliers, it can never be a bad thing. The so ften affinitys that you have with the great deal supplying you the product the viewter the product give be (Maisto, 2012.)Suggested SolutionsApple ineluctably to fix a a few(prenominal) things to get back on the property making wagon, so to say. They have a good product but it needs to be texted more. If Apple feels the need to release an iPhone every three months the customers will ring why I should buy this one when it will be obsolete in about another three months. other thing that Apple needs to work on is their supply chain. Since Tim Cook travel up in the in the corporation he has not been looking over the supply chain as well as he should be. I see that he should be hiring more people to manage the supply chain and slight people to engineer Apples products. They might come to realize that they will save money in the desire run if they have better relationship with their suppliers and treat their workers better (Spence, 2012.)FutureThe rising of Apple is not clear . Cook wants to get under ones skin more jobs to the United States. He says that more parts of the Mac will be brought over to the United States so that it will bring more jobs to the United States, an foreshadow of 600,000 jobs. Cook also wants to get in to the television market. He says that, it is an area of concentrated interest to us (Maisto, 2012.)ReferencesSpence, E. (2012, November 18). Apples supply chain issues reflected in hackneyed pricing. Retrieved from http//www.forbes.com/sites/ewanspence/2012/11/18/apples-supply-chain-issues-reflected-in-stock-pricing/ Maisto, M. (2012, December 7). chief executive officer tim cook on apples future Dont bet against us. Retrieved from http//www.eweek.com/mobile/ceo-tim-cook-on-apples-future-dont-bet-against-us/ Lashinsky, A. (2011, August 25). How apple whole kit and caboodle Inside the worlds biggest startup. Retrieved from http//tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/