MRKT - Real-World Write-ups Article Example | Topics and Well Written Essays - 250 words

MRKT - Real-World Write-ups - Article Example 2). The trend in fashion was exemplified by Liberty, a UK based retailer of clothes, in terms of organizing groups of clientele who endeavor to learn on crafts such as knitting and sewing, among others. The same strategy was reported to be applied by Nike, as the company organized sports activities in various community groups that share the same interests. In doing so, the strategy of highlighting shopping as a social activity is reinforced. The value of conversation and effective communication to clients was enhanced by Pizza Express through hiring â€Å"actor Karl James to teach its staff how to better interact with diners† (ibid, par. 17). In addition, retail shops realized the need to retain front line personnel whose role includes persuasion in the sales process. Finally, as stated, â€Å"pop-ups, temporary shops often in unusual spaces, whose lifespan can range from just a couple of hours to a few weeks, are helping to bring some spontaneity and excitement to retailingà ¢â‚¬  (ibid, par. 26).